Proposal · prepared for WTG Henderson · 1 June 2026
A few specific fixes for jewellers-perth.co.uk
WTG Henderson · Perth · website rebuild
I rebuild small-business sites in my spare time when I can see they are leaving good work on the table. I spent some time on jewellers-perth.co.uk, and three things stood out, mostly around how little of what makes the shop special, the on-site workshop, the four-generation story, the bespoke pieces, actually reaches a first-time visitor. Three findings below, then a working rebuild you can click through.
Finding 01
A 1938 jeweller is wearing a 2012 website.
What I saw
The site is a single flat page built on the old Foundation framework, with the services set out as plain text lists (Engagement Rings, Fine Jewellery, Bespoke Design) rather than anything you can look at. For a shop four generations deep, selling 6.60ct sapphire clusters and double-halo diamonds, the page looks generic next to the work it is meant to sell. The homepage also loads a single 914KB gallery image up front, which is slow on a phone over mobile data.
What the rebuild does
The rebuild is a proper 2026 one-page site, designed around the jewellery. Real photos of the pieces and the bench, a warm gold-on-cream palette taken from your own logo, and a live colour-scheme switcher so you can see it three ways. It reads like a fourth-generation Perth jeweller, not a template.
Finding 02
Google cannot see that you exist, and one tag names the wrong company.
What I saw
There is no structured data anywhere on the site, so the 1938 heritage, the 5 North Methven Street address, the Monday-to-Saturday hours and the five-star reviews are invisible to Google rich results and to the assistants people now ask for a Perth jeweller. The only schema-style tag in the source is a copy-paste leftover that describes the business as a marketing and communications company based in Glasgow, and the social-share image is set with a relative path so it does not load when the link is shared.
What the rebuild does
The rebuild ships Jeweler and Store structured data with the real address, the opening hours, the 5.0 rating and an FAQ block, plus a written meta description and a proper share card with an absolute image URL. The credentials you already have start showing up where people actually search.
Finding 03
Your best argument, the on-site father-and-son workshop, never appears.
What I saw
Twelve genuinely lovely bespoke pieces are on the site, but every one of them is locked behind a single View examples of our work button that opens a lightbox, so a first-time visitor scrolling the page sees almost none of them. More importantly, the thing that actually sets you apart, the workshop downstairs where Scott and Matt make and mend by hand in Perth, is not on the page at all.
What the rebuild does
The rebuild opens on the bench. A dark workshop band under the hero walks through how a commission works (bring it in, talk it through, we make it in Perth), with the real bench photography and Matt’s own words about learning from his dad. The pieces get a proper gallery, and the four-generation story becomes the spine of the page.
What it costs
No retainer. No contract. No in-person visits, fully remote from Switzerland.
- One round of revisions before launch
- DNS cutover handled (you keep the domain in your name)
- 30 days of post-launch tweaks at no extra cost
- Source code handed over on day 60 (you own everything)
A few things worth answering
What happens to the jewellers-perth.co.uk domain and the contact email?
The domain stays exactly as it is, in your name. Only the hosting moves, from the current static host to a fast build on Vercel. The contact@jewellers-perth.co.uk address keeps working throughout. Nothing about how customers reach you changes, the site that answers them just gets quicker and clearer.
We are busy at the bench. How much work is this for us?
Very little. I take the words, photos and pieces that are already on the current site, plus anything new you want to add, and do the build remotely. You review one round of changes before it goes live. The only thing I would ask for is a few minutes on a call to confirm the workshop and four-generation story is told the way you would tell it.
Can you add new pieces and photos after launch?
Yes. The monthly care option covers small content changes, so when there is a new commission worth showing or a change to the hours, you send it over and it goes up. No old editor to wrestle with.
If the proposal lands, reply with two or three 20-minute slots in the next ten days for a video call. I take on three Scotland builds this quarter, and the first confirmed wins the slot. If I do not hear back by 11 June, the proposal site comes down.
See the live rebuild ↗ A working preview you can click through. Opens in this tab.